Real Estate SEO 2024

Search Engine Optimization

It’s hard to believe it’s 2024 already.

What’s SEO?

SEO stands for Search Engine Optimization.

It’s all the techniques used to make a website appear higher up on search engines like Google or DuckDuckGo. The goal is to help strangers find you — people that aren’t searching for you specifically, but looking for REALTOR® services in your area.

Why is SEO important to REALTORS^®?

Almost half of all online revenue came from web searches in 2016, versus 1% from social media. This was income from strangers, who arrived because of SEO done right.

Getting high up on search engines means more traffic on your website. Almost all traffic goes to websites found on the 1^st page of Google. No one will find you on page 2.

SEO can be the difference between 10 visitors, and 10,000 visitors. No matter how many connections you have, or how much networking you do, there are always more strangers than friends.

SEO best practices in 2024

Think of this as a checklist for SEO best practices.

Research your keywords

Keep a list of phrases your potential clients will use when searching for local real estate services.

Content is king

Create several pages with useful content. Write to answer common questions asked in the area, and use your keywords.

Focus

Each page should have one purpose. If you’re addressing two topics, make them two separate pages.

Format for the web

Proper SEO must include header tags, a page title, a meta page description, & other formatting.

URL names matter

All URLs should describe your page, like gavamedia.com/real-estate-seo-2024.

Image names matter too

Use human readable image names to improve SEO. Describe the page, like "2024-seo-checklist.jpg".

External links are vital

Share your useful content on social media, and ask real estate related websites to link to it.

Keep it local

Write about the areas you serve. Use local keywords, like your area’s name, or surrounding cities.

New SEO techniques

Search engines are always evolving, so our SEO techniques are constantly changing too. What worked last year, won’t necessarily work in 2024. These are some of the latest SEO strategies:

Encrypt everything

Search engines now reward site-wide encryption. This lets visitors browse in confidence.

Be mobile-ready

Mobile optimized real estate websites rank higher on Google.

Record social media videos

Share short informative videos on YouTube and social media, and link them to your website.

What we do

Gavamedia produces real estate websites for brokers, REALTORS®, and real estate agencies. We specialize in MLS® websites, which connect to CREA’s DDF.

We put all the latest MLS® listings on your website.

All our services...